Vertex Awards V: Silver Winners

The Vertex Awards is proud to present this year's Silver winners.

Fresh Direct Just Nut Bars

SILVER
Brand: Just
Retailer: 
Fresh Direct
Country: United States
Category: G3. Packaged Goods
Agency: Daymon Creative Services

Summary:
The objective for Fresh Direct’s Just Nut Bars was to be a classic own-able look with a strong emphasis on color coding. The type treatment is meant to compliment the layout and to elevate the overall presence of the package.

Credits:

  • Art Director: Kaitlin Rosales
  • Photographer: Autumn Underwood

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.