Vertex Awards V: Silver Winners

The Vertex Awards is proud to present this year's Silver winners.

By
Christopher Durham

Giant Eagle Market District Coffee

SILVER
Brand: Giant Eagle Market District
Retailer: Giant Eagle
Country: United States
Category: G3. Packaged Goods
Agency: Daymon Creative Services

Summary:
The Giant Eagle Market District core coffee lineup aims to entice shoppers who desire incredible and memorable food experiences. The use of interactive, eye-catching packaging infuses a sense of consumer brand excitement and eventual brand loyalty.

Credits:

  • Designer: Tiffany London
  • Photographer: Autumn Underwood

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Christopher Durham
http://www.mypbrand.com
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.

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