Vertex Awards V Winners Announced

Five years ago, we could never have imagined the impact that the Vertex Awards would have on private brands globally. This year’s record-setting class of entrants is evidence of not only Vertex’s impact on design but strategy. We have pushed retailers, agencies and manufacturers to explore the boundaries of private brand, to move beyond the expected and create brands and package design that genuinely differentiates.

As a celebration of the anniversary, all winners will receive a special edition artisan designed and crafted trophy.

This year’s competition included more than 400 entries from 27 countries and 49 retailers. You will discover outstanding design from all around the world. Retailers are playing to win and creating compelling customer-focused brands.

As in prior years, we will announce the winners over the course of this week.

Monday: Bronze Winners
Tuesday: Silver Winners
Wednesday: Gold Winners
Thursday: Best of Show & Publishers Choice

I would like to thank market research firm VOCCII for once again partnering with us on the awards. Their diligence and integrity ensure the integrity of the voting process.
To celebrate the Fifth Anniversary of the awards, we will host two exciting events.

VERTEX AWARDS CELEBRATION – Amsterdam
The Vertex Awards Celebration in Amsterdam will be just before the PLMA International trade show, Monday, May 28th, 2017 from 6:00-8:00 pm at the Hilton Amsterdam, Netherlands. All retailers, agencies, manufacturers, and service providers are welcome to join us for this Free event to celebrate the winners. The event will include a presentation of trophies to attending retailers/agencies.

VERTEX AWARDS POP UP EXHIBIT – New York City
The Vertex Awards POP UP EXHIBIT will be Thursday, June 14th, 2017 from 6:00-9:00 pm at a gallery in NYC. The location will be named later this week. The exhibit will feature a curated collection of the more than 70 winners from this year’s competition as well as a presentation of trophies to attending retailers/agencies.

This competition has been a labor of love. We know you will find inspiration in the winners and we hope to see your entry next year.

Christopher Durham
President, My Private Brand

Phillip Russo
Publisher, Global Retail Brands

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.