Vertex Awards V: Bronze Winners

Etos Face Mask

BRONZE
Brand:Giant / Stop & Shop
Retailer:
Giant / Stop & Shop
Country: United States
Category: P4. Beauty: perfumes, cosmetics, make-up, etc.
Agency: Ahold Own Brands Design

Summary:
ETOS makes an exciting entry into the Bath and Body set by adding Face Masks. With a hot price point and trending accents like dead sea minerals and charcoal, the last executional element is to simply deliver the Etos branding with a color palette and flavor/scent cue imagery that demand your attention, while also accurately representing the product you’ll get inside the package.

Credits:

  • Senior Vice President, Own Brands: Juan De Paoli
  • Creative Director, Designer: Paul Skozilas
  • Director of Merchandising: Mark Gilliand
  • Director of Brand Management: Kasey Sheffer

DON’T MISS OUR EXCITING EVENTS

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
Previous article7‑Eleven Brews Up Seven Reserve Africa Blend Coffee
Next articleVertex Awards V Winners Announced
Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.