Vertex Awards V: Bronze Winners

Giant / Stop & Shop Pasta Sauce

BRONZE
Brand: Giant / Stop & Shop
Retailer: 
Giant / Stop & Shop
Country: United States
Category: G3. Packaged Goods
Agency: Ahold Own Brands Design

Summary:
The goal is to communicate premium quality with unique flavors within the Giant / Stop & Shop first label Pasta Sauce label. In addition to the premium nature of the product, the package should also leverage traditional, artisan Italian culinary cues. Signature ingredients must be the hero to each signature flavor while maintaining a design that stands out on the shelf amongst a plethora of competitors.

Credits:

  • Senior Vice President, Own Brands: Juan De Paoli
  • Creative Director, Designer: Paul Skozilas
  • Director of Merchandising: Mark Gilliand
  • Director of Brand Management: Kasey Sheffer

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.