Vertex Awards V: Bronze Winners

Earth Fare Seltzer Water

BRONZE
Brand: Earth Fare
Retailer: 
Earth Fare
Country: United States
Category: G6. Beverages: Non-Alcoholic
Agency: SailPointe Creative Group

Summary:
Seltzer water has always had a personality of its own in the grocery aisles. The objective was to create a trendy, hip look for Earth Fare’s private label seltzer waters that not only fit the persona of their retail stores, but captured the essence of their shoppers as well. This was achieved through the use of bold colors, a series of smart illustrations, and splashy, powerful graphics throughout the packaging.

Credits:

  • Chris Slick – Director of  Private Brands at Earth Fare
  • Scott Lindsay – Strategic Private Brand and Product Development Marketer for Earth Fare
  • Katlin Pickering – Private Brands Category Manager at Earth Fare
  • Elizabeth Stephens – Purchasing Support Coordinator at Earth Fare
  • Jen Linke – VP of Brand Management at SailPointe Creative
  • Kevin Keene – Art Director at SailPointe Creative
  • Robert Rios – Sr. Designer & Illustrator at SailPointe Creative
  • Angie Wdowiak – Production Artist
  • Lynne Traci – Account Manager at SailPointe Creative

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.