Vertex Awards V: Bronze Winners

Fairway Market Grass-Fed Milks

BRONZE
Brand: Fairway Market
Retailer:
Fairway Market
Country: USA
Category: G2: Organic and Natural food
Agency: Nancy Frame Design

Summary:
Fairway Market’s Organic Grass-Fed Milks were designed to stand out in a busy dairy category. With clear color definitions between flavors, the product benefits are the easily communicated to discriminating shoppers looking for the ultimate in taste and healthy food.

Credits:

  • Nancy Frame: Creative Director
  • Emanuel Guillermo: Designer
  • Bob Frame: Copy Writer

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.