Vertex Awards V: Bronze Winners

Pams Finest

BRONZE
Brand: Pams Finest
Retailer:
Foodstuffs Own Brands Ltd.
Country: New Zealand
Category: B1. New Brand
Agency: Brother Design

Summary:
The Pams Finest Range is a sophisticated, top-tier selection of exciting and delicious products, each designed to create an eating experience. An absolute delight for lovers of gourmet food. The elegant combination of black and white contrasts beautifully with mouthwatering food pictorials, tempting the most discerning taste buds.

Credits:

  • Art Director & Designer: Paula Bunny
  • Designers: Mahani Jones, Justine Rankine, Kirsty Harvey
  • Account Managers: Nicole Blackwood, Jenny McMillan
  • Photographers: Shaun Cato-Symonds, Melanie Jenkins
  • Stylist: Jo Wilcox, Jo Bridgford, Julie Le Clerc

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.