Vertex Awards V: Bronze Winners

Tiny Tots

BRONZE
Brand: PnP Tiny Tots
Retailer:
Pick n Pay
Country: South Africa
Category: P5. Baby
Agency: Daymon

Summary:
The challenge was to develop a relevant baby brand to compete with national brands on shelf in South Africa.

There was a need to transmit emotion but also quality. Having that in mind, the objective was to create a concept that speaks trust and conveys the message of that special connection between a parent and its baby. The name, Tiny Tots, reinforces that idea and makes a connection to newborns, infants, toddlers, and children.

The whole range is characterized by a cloud that is always presented, reminding us of kid’s drawings and how delicate our products are.

Inspired by the animal kingdom (since we are in Africa) drawings of different species were developed. Each product has its own special pair of animal’s illustrations representing the bonding between mother/father and child. Together with soft colors and a handwritten typography, the concept shows quality, coziness and above all, love.

Credits:

  • Creative Direction: Jens Sievert
  • Design: Inês de Almeida Batista
  • Account Executive: Inês Santos

DON’T MISS OUR EXCITING EVENTS

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
Previous article7‑Eleven Brews Up Seven Reserve Africa Blend Coffee
Next articleVertex Awards V Winners Announced
Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.