Vertex Awards V: Bronze Winners

Wellsley Farms Spices

BRONZE
Brand: Wellsley Farms
Retailer:
BJ’s Wholesale Club
Country: United States
Category: G3. Packaged Goods
Agency: Marketing By Design

Summary:
For Wellsley Farms Seasoning and Spices, BJ’s needed a compelling design that would work across all seasoning and spices varieties, including organic and non-organic products and a variety of different types of containers. As an added challenge, BJ’s wanted the line to look cohesive, but still have bold differentiation for each product title. All of this was accomplished while still making a bold statement in a small footprint.

Credits:

  • Art Director: Tracy Lemere
  • Production Artist: Deanna Vosburgh
  • Account Director: Maria Dubuc
  • Project Manager: Alison Hom

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.