Vertex Awards V: Bronze Winners

Natural Grocers

BRONZE
Brand: Natural Grocers
Retailer:
Natural Grocers
Country: United States
Category: B1. New Brand
Agency: Marketing By Design

Summary:
The label designs for these products makes an impact on shelf and competes well with established national brands in the category. With vivid colors, bold typography and fun and engaging, custom illustrations, Natural Grocer’s Organic Apple Cider Vinegar and Organic Extra Virgin Olive Oil are unique and compelling additions to the Natural Grocer’s line of private label products.

Credits:

  • Art Director: Sandra Button
  • Designer: Becca Marco
  • Creative Director: Steve Martin
  • Production Artist: Angie Beighle, Dan Cosco
  • Account Director: Jennifer Banton
  • Project Manager: Ivana Baric
  • Brand Manager: Kevin Miller

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.