Vertex Awards V: Bronze Winners

7-Select GO!Yum Cold Brew Coffee

BRONZE
Brand: 7-Select
Retailer: 
7-Eleven
Country: United States
Category: G6. Beverages: Non-Alcoholic
Agency: Brandimage

Summary:
7-Eleven recognized that Cold Brew coffee was an emerging trend, one that could still cause confusion with mainstream shoppers. We were asked to create a design with shelf impact that quickly communicated “Cold Brew, flavor, and caffeine levels” to the consumer. Coffee origins were conveyed through the bean illustration and warm brown tones. Large type and bold colors easily revealed key benefits and flavor at shelf.

Credits:

  • Executive Creative Director – Don Childs
  • Art Director – Scott Smith
  • Designer – Jeff Raulie
  • Production Artist – Ree Foltz
  • Brand Managers – Jenny Price & Anna Oris

DON’T MISS OUR EXCITING EVENTS

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
Previous article7‑Eleven Brews Up Seven Reserve Africa Blend Coffee
Next articleVertex Awards V Winners Announced
Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.