7-Eleven recognized that Cold Brew coffee was an emerging trend, one that could still cause confusion with mainstream shoppers. We were asked to create a design with shelf impact that quickly communicated “Cold Brew, flavor, and caffeine levels” to the consumer. Coffee origins were conveyed through the bean illustration and warm brown tones. Large type and bold colors easily revealed key benefits and flavor at shelf.
- Executive Creative Director – Don Childs
- Art Director – Scott Smith
- Designer – Jeff Raulie
- Production Artist – Ree Foltz
- Brand Managers – Jenny Price & Anna Oris