Vertex Awards V: Bronze Winners

HT Traders Granola

BRONZE
Brand: Harris Teeter Traders
Retailer:
Harris Teeter
Country: United States
Category: G3. Packaged Goods
Agency: Daymon Creative Services

Summary:
Harris Teeter Traders Granola is an exciting mix of flavor combinations that can be taken just about anywhere. A rich spectrum of color entices the appetite and brings you along for the journey, focusing on the “feel-good” ingredients. The playful design puts you right in the middle of mountainous piles of granola giving you no other choice but to sit back and enjoy the view.

Credits:

  • Art Director: Felix Rosales
  • Photographer: Autumn Underwood

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.