Vertex Awards V: Bronze Winners

Fresh Thyme Freeze Dried Fruit

BRONZE
Brand: Fresh Thyme
Retailer:
Fresh Thyme
Country: United States
Category: G3. Packaged Goods
Agency: The Creative Pack

Summary:
New to Fresh Thyme stores, the Freeze Dried Fruit range is made with 100% Real Fruit and no artificial anything! The giant fruit illustrations grab your attention while also creating a charming backdrop for each product title. This billboard style approach to illustration creates an impactful design that is pure and vibrant, just like the product – plus, it makes the product a breeze to navigate on the shelf.

Credits:

  • Creative Director: Danielle Beal
  • Designers & Illustrators: Heather Storie, Corey Czer, Paola Ip, Emma Tung
  • Project Management: Fern Serna

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.