Vertex Awards V: Bronze Winners

Fresh Thyme Tasty Tykes

BRONZE
Brand: Fresh Thyme
Retailer:
Fresh Thyme
Country: USA
Category: B1. New Brand
Agency: The Creative Pack

Summary:
A fun new brand created for kids under the Fresh Thyme label, Tasty Tykes brings to life the iconic tractor as a cute animated mascot. The design uses similar design cues to the original Fresh Thyme brand while introducing brighter colors and kid-friendly fonts as well as new characters to create a light-hearted design that appeals to both kids and moms.

Credits:

  • Creative Director: Danielle Beal
  • Designers & Illustrators: Heather Storie, Corey Czer, Paola Ip, Emma Tung
  • Project Management: Fern Serna

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.