Vertex Awards V: Bronze Winners

Club del Gourmet Cured Fish

BRONZE
Brand: Club del Gourmet
Retailer:
El Corte Inglés
Country: Spain
Category: G1. Fresh
Agency: tridimage

Summary:
El Club del Gourmet by El Corte Inglés is one of the leading premium stores in Spain. Its private brand packaging competes among the most premium brands of the world. Their range of cured fish is the state-of-the-art product from the sea. We developed bespoke watercolor fish illustrations to depict the provenance of this tasty delicatessen.

Credits:

  • Brand Manager: José Antonio Rojano López
  • Design Directors: Adriana Cortese, Hernán Braberman, Virginia Gines
  • Project Manager: Guillermo Dufranc
  • Art Director: Pablo Iotti
  • Illustrator: Maya Pixelskaya

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.