This Personnelle product line is all about color! Therefore the innovation we brought to the line branding design was assigning multi-purpose “intent” to the color! The large, imposing splash that differentiates each product formula, was brilliantly created around a fetching feminine form and lifestyle reality: a billowing skirt and a dainty leg! The colour choices are eye-catching, and the common illustration communicates customer “need” in a most delightful way! Thus the concept goes the extra distance in attracting attention for all three product types – lotion (tubes), wax (jars) and strips (headers) – which are placed in different category sections, not side-by-side on shelves.
- Brand Manager : Guy Jinchereau
- Creative Direction : Martine Gadbois
- Art Director : Valérie Fouché
- Graphic Designer : Eve Paquet
- Illustrator : Stéphane Geoffrion
- Account Director : Andrea Lange
- Production Manager : Marc Dufresne