Vertex Awards V: Bronze Winners

Personnelle Depilatory

BRONZE
Brand: Personnelle
Retailer:
Jean Coutu Group
Country: Canada
Category: P3. Body Care
Agency: Cabana Séguin inc.

Summary:
This Personnelle product line is all about color! Therefore the innovation we brought to the line branding design was assigning multi-purpose “intent” to the color! The large, imposing splash that differentiates each product formula, was brilliantly created around a fetching feminine form and lifestyle reality: a billowing skirt and a dainty leg! The colour choices are eye-catching, and the common illustration communicates customer “need” in a most delightful way! Thus the concept goes the extra distance in attracting attention for all three product types – lotion (tubes), wax (jars) and strips (headers) – which are placed in different category sections, not side-by-side on shelves.

Credits:

  • Brand Manager : Guy Jinchereau
  • Creative Direction : Martine Gadbois
  • Art Director : Valérie Fouché
  • Graphic Designer : Eve Paquet
  • Illustrator : Stéphane Geoffrion
  • Account Director : Andrea Lange
  • Production Manager : Marc Dufresne

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.