PLMA Chairman of the Board of Directors, Lisa Manzoline Looks to the Future

    Late last month (March 22-25) PLMA convened its 2018 Annual Meeting and Leadership Conference in Bonita Springs, Florida. The highlight of Friday mornings Annual Meeting and Breakfast where the remarks by the incoming Chairman of the Board of Directors, Lisa Manzoline the Director, National Accounts for Reynolds Consumer Products, Inc. Here speech is below

    PLMA’s next Annual Meeting and Leadership Conference March 21-24, 2019, will coincide with the association’s 40th Anniversary Celebration at the Inn at Spanish Bay, Pebble Beach, California.

    Chairman’s Remarks – PLMA 2018 Annual Meeting

    Director, National Accounts
    Reynolds Consumer Products, Inc.
    Chairman of the Board of Directors, PLMA

    First, I would like to express my gratitude to you, Brian, to the nominating committee, and to the Board of Directors. I am honored to have your confidence and support.

    I would like each and every one of you to know what an extraordinary privilege it is to stand here before you this morning as your Chairman, and to be entrusted for the year ahead to serve this organization and the store brands industry.

    Over the last 30 years, I have worked in private label both the food and non-foods, arena. Like so many of you, I have been a witness and participant – as well as a beneficiary – of the tremendous growth of PLMA and store brands.

    Looking to the year ahead, let’s make the most of this moment and our time together here in Florida to think about all of the important changes that are taking place in our industry.

    As PLMA gets ready to celebrate its Fortieth Anniversary in 2019, I think we all would agree today’s store brands bear little resemblance to the private label of 1979.

    This conference attempts to shine a light on what’s next on this journey that we are on together, and I promise there will be much more change to come.

    As manufacturers we need to continue our focus on what that change will look like and prepare our companies to supply our retailer customers with what they want.

    Their wants and needs could very possibly be something that they themselves have yet to see or experience in store brands.

    Most retailers know instinctively that the race to the bottom is one that has few survivors and ultimately even the winner loses.

    That’s why it’s also in their nature and best interest that retailers are always on the lookout for distinctive products – products that are differentiated from what other retailers offer, and in ways that are meaningful to their customers.

    As a result, retailers far and wide, and across all channels, are embracing private label more than ever before. Their store brands continue to see expansion and evolve, while building sales and customer loyalty, and that only leads to increasing our value to our retail partners.

    That is why we owe it to our business partners to continually innovate and deliver high quality products to meet the changing needs of the consumer.

    I look forward to serving PLMA as we in the private label industry seek to meet the challenges to come… and come they will.

    Thank you once again. I hope you enjoy the conference.

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    Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.