Sneak Peak at The Vertex Awards Entries: Pingo Doce

    The Fifth Annual Vertex Award Winners will be announced the week of April 16th, leading up to the exciting news, we wanted to give you a sneak peek into a few of the entrants. Look for more in the coming days.

    This year’s judging panel of design luminaries includes 17 judges from 9 countries had a difficult task. How would you have voted?


    Pingo Doce is one of the largest supermarket operators in Portugal with almost 400 stores.

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    Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.