Walmart Expands Diabetes Private Brand

This guest post was originally published on Walmart’s official blog Walmart Today.

The author Marybeth Hays is the Executive Vice President, Consumables, Health and Wellness – Walmart U.S. Because it’s a small world I would also note that Marybeth and I worked together at Lowe’s Home Improvement years ago.

New Digital Health Tools Transforming Diabetes Self-Care

The Center for Disease Control and Prevention reports there are more than 30 million in the U.S. living with diabetes. That’s 1 in 11 Americans.

Perhaps even more alarming: Out of the 84 million who have pre-diabetes and are at risk for developing type 2 diabetes, 90% don’t know they have it. It’s a growing epidemic with a devastating physical, emotional and financial toll on our communities. And it’s because of this, there’s an ever-increasing focus on diabetes prevention, treatment and education.

At one of our nationwide Wellness Day Clinics last month an individual discovered his blood glucose level was a life-threatening 530. An onsite nurse explained the consequences of the test result and he immediately went to a nearby urgent care clinic to initiate care. It is rewarding to think the work we do at Walmart can help people live healthier and even save lives in some cases.

Perhaps most critical for diabetic patients, however, is access to affordable supplies. That’s why I’m excited about our exclusive line (private brand) of important, everyday essentials. From meters to test strips and insulin, patients are able to save considerably on the items they need most. Because they can afford to test more regularly, this means our patients can better manage their care, and ultimately, lead healthier lives.

Recently, we expanded our line of ReliOn diabetic supplies to include the $18.98 ReliOn Premier BLU blood glucose monitoring system. It features Bluetooth technology that connects the meter to an app on your iOS/Android smartphone, eliminating the need for paper logbooks. With a couple of taps, you can also share your results with your care provider. $14.98 ReliOn Premier Voice is a bilingual (English and Spanish) blood glucose monitoring system that provides audible testing results and is excellent for the blind and low vision diabetic patient. Both of these tools capture clinical data and offer analytics, providing patients with actionable feedback. Most importantly, you don’t have to sacrifice quality for price. All ReliOn blood glucose monitoring systems meet the same strict FDA accuracy standards as the more expensive brands.

The health and safety of our patients is a critical priority, and I love sharing how our team is helping to make a difference in the communities we serve by actively helping them identify and manage their diabetes. Whether it’s through advanced technology, affordable everyday necessities, healthy food, even fitness gear, Walmart is a one-stop-shop for diabetes management. I’m proud of that.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.