Sainsbury’s Launches Tu at Argos

UK retailer Sainsbury’s announced late last week that its popular Tu clothing private brand for men, women, and children will soon be available from Sainsbury-owned digital retailer Argos.  Beginning April 25th customers can order Tu clothing online by 2 pm for next day home delivery or free Click & Collect from 1,100 Sainsbury’s and Argos stores across the country.  There will be no minimum order size and returns will be free at any Argos and Sainsbury’s location.  Tu clothing contributes close to £1 billion of annual sales to the Group and by offering customers the convenience to buy and collect the full ranges at Argos, Sainsbury’s aims to accelerate its clothing growth and give customers more reasons to shop at Argos and Sainsbury’s.

Argos’s website is now the third most visited retail website in the UK, with 60% of sales originating online. Argos has developed a new ‘look and feel’ for shopping Tu on its website tailored to the fashion experience and the website will give customers immediate information on availability.

Sainsbury’s, which has been rapidly rolling out the benefits to customers of its Argos purchase 18 months ago, is also pleased to announce that the 200th Argos store in a Sainsbury’s supermarket will open tomorrow (March 28) in Pimlico, London. As well as creating significant synergies and utilizing store space efficiently, the introduction of an Argos store in a Sainsbury’s supermarket has proved extremely popular with customers, increasing footfall and boosting sales in the supermarket overall.

The Argos store in Sainsbury’s Pimlico will have 14,000 products available on site. Customers can also access close to 50,000 products online and if they order before 1 pm they can collect by 4 pm the same day. The company has said it will open 250 Argos stores in Sainsbury’s supermarkets by March 2019.

Mike Coupe, Group Chief Executive of Sainsbury’s, said: “We know that customers are increasingly shopping for clothes online and that they love the convenience of being able to collect them from a store. When we bought Argos we always knew that we wanted to enable customers to buy Tu clothing from Argos so this is a major milestone for us. We hope Argos customers embrace the Tu range in the way that Sainsbury’s customers have over the past ten years.”

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.