Since Target announced the impending launch of it’s newest private brand, Opalhouse, we’ve been eagerly awaiting its official launch date on April 8. It should be interesting to see how the brand comes to life in its promised bold colors, rich textures and intricate details. In less than two weeks, the spring collection—with more than 1,300 pieces across bedding, bath, décor, tabletop and furniture—will be available in all Target stores and on Target.com, but in the meantime, the retailer has shared the full lookbook.
“Opalhouse is another perfect example of how Target offers our guests incredible design and great quality at a truly unbeatable value. That’s something you can find only at Target,” says Mark Tritton, Target’s executive vice president and chief merchandising officer. “With the addition of Opalhouse, our guests will have access to more aesthetics than ever, giving them the opportunity to discover items that reflect their individuality and style, bringing joy to their homes in an easy, affordable way.”
Opalhouse will be available in all Target stores and on Target.com beginning April 8. Prices start at $1.99, with most items under $30.