Fruit & Nuts – A Winning Pair at Trader Joe’s

There’s just something about the combination of crunchy, savory nuts and sweet, chewy fruit that makes for a simple, but a blissfully satiating snack. Which is why Trader Joe’s was elated to introduce private brand Date & Nut Bites.

Savory, crunchy cashews and sweet, chewy dried apricots and dates form the base of the Cashew Apricot Date & Nut Bites. Dates, dried blueberries, peanut paste, and ground almonds form the base of the Blueberry Almond Peanut Date & Nut Bites, while the addition of chia and sunflower seeds gives added crunch. Both flavors get a tropical boost from dried coconut and orange zest to round out their nutty, fruity profiles.

Made in small batches in a gluten-free facility in New Zealand, each individually wrapped Date & Nut Bite weighs about half an ounce. They’re perfect for midday snacking, and just sweet enough to enjoy after a meal as a dessert alternative. And customers get three grams of protein per two-Bite serving!

The retailer is selling 5.3-ounce bags of Trader Joe’s Date & Nut Bites (Cashew Apricot or Blueberry Almond Peanut) for $3.99.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.