Amazon and Monoprix Private Brands Partner in Paris

Amazon and Casino Group owned premium grocer Monoprix today announced they are joining forces to bring groceries sourced from Monoprix to Prime Now customers in Paris this year. Grocery items sourced from Monoprix will be available in the Prime Now app and website through a dedicated virtual store.

“Thanks to this unique partnership between Amazon and Monoprix, Casino Group reinforces its omnichannel distribution strategy and gets even closer to its customers and their needs.” Said Jean-Charles Naouri, Chairman and CEO of Casino Group, “This commercial partnership is a new milestone in Casino Group strategy to innovate ever more for tomorrow’s urban commerce.”

Jean-Charles Naouri, Chairman and CEO of Casino Group

More than a retailer, Monoprix is a brand with a unique positioning, notably providing a gourmet and creative grocery offering, that is. Thanks to this collaboration Amazon Prime Now customers will be able to access thousands of grocery products including its award-winning private brands Monoprix, Monoprix Gourmet, Monoprix Bio, La Beauté Monoprix, as well as fresh products and exclusives.

Frédéric Duval, Country Manager of Amazon.fr commented: “This commercial partnership, which further enlarges Prime Now service selection, will enable Amazon Prime customers to benefit from ultra-fast deliveries for their Monoprix orders.”

Speaking on the move Régis Schultz – Chairman of Monoprix said: “Monoprix further differentiates and increases its unique position as urban omnichannel leader. Monoprix will benefit from the most comprehensive grocery delivery service in Paris.”

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.