UK retailer Sainsbury’s customers will benefit from lower prices on the products that matter to them across the store. These include both the private brand food and manufacturer branded favorites.
The new prices will put money back in customers’ pockets and make family meals – whether that’s breakfast, Sunday lunch or weekly dinners – cheaper. For example, customers can save on cereals, vegetables, meat, cheese, and pasta as well as ready meals. Everyday toiletries and household items will also be cheaper as a result of the price reductions. Sainsbury’s estimates that a typical weekly family shop will be £4.95 cheaper as a result of the price cuts, which is a fall of 8% from £62.88 to £57.93.
The retailer is investing £150 million in the price reductions with the company estimating that over 12 million customers will be better off as a result. The commitment to lower prices is consistent with Sainsbury’s strategy to make its stores the retail destination of choice for customers. It follows investment in the quality of Sainsbury’s food, convenient channel formats, choice across general merchandise and clothing and leading customer service.
Sainsbury’s CEO, Mike Coupe, said: “We know our customers choose to shop at Sainsbury’s for our fantastic quality and choice. These low prices now give customers more reasons to visit our stores. They can do their entire shop with us, confident that they are getting great low prices as well as Sainsbury’s quality and choice. We are committed to making shopping with us a great experience, and the announcement is a further demonstration of how we are investing to help our millions of customers live well for less.”