Wegmans Lowers Prices

    Rochester based grocer Wegmans has lowered prices for the first time since 2016 on various items, including numerous private brand grocery products.

    “For the most part, we have been able to keep prices at the same level since they were lowered in 2016; some of the prices have actually gone down. A couple have gone up,” said Director of Media Relations Jo Natale.

    The price cuts include over 100 products, which represent 500+ varieties of offerings.

    • 12 varieties of Wegmans frozen pizza, 18 to 32 oz sizes, for $2.99
    • 22 varieties of Wegmans cereal, 11 to 18 oz sizes, two for $3
    • 24 varieties of Wegmans bottled salad dressing, 16 oz size, for $1.29
    • 5-pound bags of russet potatoes for $2.99
    • A pound of tomatoes on the vine for $1.99
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    Christopher Durham
    Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.