ShopRite Debuts Chefs Menu Meal Kits

\"\"ShopRite has introduced a new line of \”Chefs\’ Menu\” gourmet-style private brand meal kits. The products are said to be easy to make and contain better-for-you ingredients. Each recipe was created by a professional chef and contains an entrée that serves between two and four people. The pre-portioned kit includes fresh vegetables, chicken, beef or pork, olive oil, and a signature specialty sauce.

The packaged kits, include:

  • Chicken Marsala
  • Korean Beef Stir Fry
  • Moroccan Chicken
  • Pork Scaloppini
  • Thai Coconut Chicken

“We know our shoppers want to enjoy healthy, delicious dinners, but finding the time to cook a meal from scratch isn’t always an option,” said Geoffrey Wexler, vice president of food services at ShopRite, who added that recent industry statistics show that approximately 53 percent of dinners are planned within an hour of eating. “With the introduction of these meal kits, we’re able to offer our customers a simple way to create a five-star meal that is less expensive than a subscription service, doesn’t require advance planning or prep work, and can go from store-to-table in just one pan in about 15 minutes or less.”

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.