Have a Falafel Ball with Trader Joe’s

    Trader Joe’s has introduced new on-trend Falafel Mix. The Mix is a traditional Mediterranean recipe of ground fava beans, chickpeas and spices that’s chock full of flavor, and capable of creating fried (or baked) Falafel. Fragrant cumin and coriander and savory garlic and onion permeate the coarse dough, which bakes to an aromatically rich, golden brown.

    This handy Mix takes some of the work out of making falafel at home while yielding restaurant-quality results—and it’s vegan, gluten-free and kosher (pareve).

    TJ’s customers can serve the finished fritters in a pita or atop a bed of crisp, chopped romaine, with fresh herbs and a generous drizzle of tahini. Or put together a marvelous mezze, surrounding your falafel with a moat of TJ’s Tzatziki, Mediterranean Hummus, Cauliflower Tabbouleh, Dolmas, and warmed flatbread.

    16-ounce boxes of Trader Joe’s Falafel Mix are available for $2.99.

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    Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.