This week Trace One, launched the Trace One Exec Club, an exclusive club for engaged Private Brand professionals. The mission of the club is to gather retailers, suppliers and retail industry experts to shape the future of Private Label.

The club will allow participants to develop their industry knowledge, exchange with peers and attend exclusive events throughout the year featuring thought leaders and distinguished guest speakers.

“Launching the Trace One Exec Club is consistent with our promise to connect the Private Label world,” explains Shaun Bossons, Chief Revenue Officer, Trace One. “We are excited to build an exclusive network that combines regular online activity and content, complimented with physical events. The content and events are focused on topics that resonate with Private Label business needs, and provide ideal opportunities for executives to connect, share and learn from other Trace One Exec Club members.”

The event calendar:

  • June 6 in Paris, France
  • June 21 in Dusseldorf, Germany
  • September 17 in Charlotte, NC, USA
  • October 5 in Madrid, Spain
  • November 15 in London, UK

To apply to become a member of the exclusive Trace One Exec Club, visit this link:

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.