Velocity Conference Early Bird Tickets Now Available

I am excited to announce that Early Bird tickets are now available for the 2018 edition of the groundbreaking Velocity: The My Private Brand Conference. Running September 17-19, 2018, at the brand new Kimpton Tryon Park Hotel in Charlotte, NC, Velocity is bringing together industry leaders to accelerate the pace of change and uncover private brand’s potential to win. With exclusive speakers from top retailers, as well as challengers and thought leaders, the conference is guaranteed to educate and inspire, as attendees learn how some of the most successful companies in the world manage and grow their brands.

Velocity: The My Private Brand Conference brings together the perfect balance of retailers, manufacturers, service providers and agencies to reveal the latest insights and strategies you need to compete in this new age of retail.

“2018 will be the watershed year of private brand, and Velocity conference is set to catapult the industry into the next generation of brands and retail,” said Christopher Durham, president, My Private Brand. “You’ll hear retailers and disruptors who are creating the private brands necessary to win.”

“Velocity offers a focused single-track schedule with keynote level speakers in every slot, so attendees don’t have to choose who they’re going to listen to,” said Durham. “All our speakers are retail executives, world-renowned experts, authors or up-and-coming mavericks in the private brand industry. Attendees will walk away with ideas they can immediately put into action to grow their brands.

“The intimate format of the conference allows participants the opportunity to meet the retailers and network with their peers, share best practices and build strategic partnerships. In this unique format, we bring together manufacturers, suppliers, agencies, service providers, everyone from the birth of the product to consumers’ homes.”

For more information, and to register today, visit The cost of registration is $1,595 for standard registration and $1,195 for retailers.


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.