Albert Heijn Innovates With Sauces

AH Mayonnaise sugar free and Ketchup without added sugars

Why would you dip your snacks in sauce with sugar if it is just as tasty without sugar? Ahold Delhaize Dutch retailer Albert Heijn has introduced five sugar-free private brand snack sauce varieties made from 100% natural ingredients and free-range eggs. In addition to the sauces, Albert Heijn also introduces a ketchup with no added sugars. Later this year, the condiment line will be further expanded.

Besides the introduction of sugar-free variants, the snack menu is undergoing a considerable metamorphosis. The most popular snack sauces such as mayonnaise and party sauces are given more space and the AH Creamy mayonnaise (winner of the consumer association, 2017) will include six taste varieties. The shelf is supplemented with the flavors olive, lemon, yogurt, truffle, cocktail, and garlic pepper.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.