President’s Choice Jumps Into Cricket Powder

Canada’s largest grocer Loblaw announced this week the introduction of an innovative if slightly bizarre new President’s Choice product 100% Cricket Powder. Farmed at a cricket farm in Canada, this product answers the need for great tasting protein, produced in a more sustainable manner.

“With our President’s Choice brand we’re always looking to bring the new and the next to Canadians,” says Kathlyne Ross, VP of product development and innovation at Loblaw. “By making products like Cricket Powder widely available in our grocery stores, we are giving Canadians the option to not only try something new, but to also make a conscious decision on what they eat and how it impacts the environment.”

While new to Canadian culture, 80% of the world’s population already incorporates insects into their diet in some form. High-protein cricket powder can be easily added into baked goods, smoothies or meals, to provide high levels of protein, B12, calcium and fiber. Crickets are a versatile ingredient that bring a subtle earthy flavor to food, or if used in small amounts, no taste at all.

“We are honored to be working with the President’s Choice team to bring sustainable food solutions to consumers,” said Jarrod Goldin, President, Entomo Farms. “We are striving to take the next step to ensure innovative, inspiring and most importantly conscious food options are available for Canadians and we believe cricket powder is just scratching the surface.”

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.