Creative Director Aaron Funke Joins Equator

    Creative Director Aaron Funke has joined the Chicago studio of packaging design agency Equator Design. Funke has focused his entire 18-year career on branding and packaging. His experience includes working with both retailers and CPGs.

    Working with Equator’s talented team of creatives across the company’s Chicago, Manchester, Nottingham, and Dublin studios, Funke will lead projects—from concept through to production—as part of Equator’s “under-one-roof” approach to delivering packaging design from strategy to finished product on shelf.

    “This is a dream role for me, enabling me to work with an extremely talented team of design professionals and a dynamic management team within a company that has a truly collaborative culture and environment,” Funke explains.

    “You can feel the energy as soon as you enter the building, and I’m joining the company at a very exciting time, with lots of growth on the horizon. I’m delighted to have the opportunity to be part of the next chapter in Equator’s success story.”

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    Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.