Whether they are offering a wider assortment of fruits and vegetables, improving the nutritional value of private brand items or providing nutrition education and community outreach, Ahold Delhaize’s U.S. banners are supporting and inspiring customers to help them meet their goals to eat healthier.
Megan Hellstedt, VP of Sustainable Retailing, and Julie Greene, Director of Health and Nutrition, recently sat down to discuss the healthier eating trend – and how private brands are responding.
“What we’re seeing is a real return to basics,” Julie said. “People are looking for wholesome, real foods that don’t have a lot of artificial ingredients in them. There’s a return to food that our grandparents would know as food.”
Other trends are on the rise, such as veganism, vegetarianism and flexitarianism – the consumption of plant-based proteins with the occasional inclusion of meat.
“A lot of people are trying to live their values, whether it’s a sustainable food system, or whether it’s something they’re trying to do to improve their health through eating more fruits and vegetables,” Julie said. “We are seeing a lot of food trends that really lean into whole foods, and much more produce, so that’s exciting and an area where Ahold Delhaize brands really shine.”