Walmart Cooks up Private Brand Meal Kits

Know what you are having for dinner yet? By 4 p.m., neither do nearly 80% of Americans. Walmart is joining the likes of Blue Apron and Plated to help families cook up a solution with new private brand meal kits set to roll out to more than 2,000 stores this year. The meals will also be available via Walmart’s Online Grocery Pickup where customers can order online at lunch and pick up as soon as dinner time.

The meals, available now in more than 250 stores, were developed and tested in the retailer’s Culinary and Innovation Center and are made and assembled fresh in-store daily. On shelves in the deli, options include pre-portioned cooking kits, kits to accompany the grocers’ best-selling rotisserie chicken, along with options that can be heated up and on the table in less than 15 minutes.

Pre-portioned Meal Kits – want to make a delicious meal, but skip the shopping list, chopping and measuring? These kits are the answer. Whether you’re an experienced chef or new cook, you can create these meals with your own flair.

  • Steak Dijon
  • Basil Garlic Chicken
  • Sweet Chili Chicken
  • Stir FryPork Florentine

Rotisserie Chicken Meals – take America’s favorite chicken, a cooked-to-perfection rotisserie chicken, plus some curated ingredients for a quick dinner that tastes like it took hours.

  • Thai Curry Chicken
  • Chicken Fried Rice

One Step Meals – running around and trying to keep it all together? Looking for a few minutes back in your day? Heating up a perfectly paired dinner more your style? Done.

  • Chicken Alfredo
  • Cheesy Ravioli Bake
  • Meatloaf
  • Spaghetti and Meatballs
  • Chicken Parmesan
  • Pulled Beef
  • Chicken Marsala
  • Curry Chicken
  • Pot Roast
  • Chicken Enchiladas

“Customers are busier than ever and we know getting a delicious dinner on the table can be a chore. We’re here to help,” said Tyler Lehr, senior vice president and general merchandise manager, Deli Services, Walmart U.S. “These delicious meals give the best or worst of cooks a fresh, easy option for dinner tonight, or later this week.”

Walmart’s convenience meal options serve two people and range in price from $8 to $15.

In addition to the Meal Kits being launched in stores, offers an expanded assortment of meal delivery kits and other specialty food items like farm fresh crates and snack boxes. The offering launched late last year. Visit for more information.


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.