Fairway Markets Refreshs Grass-Fed Milk

New York City-based grocer Fairway Market is one of the highest grossing food retailers per square foot in the US, with 14 locations serving the NY metro area. The retailer recently introduced a refresh of the package design for its private brand Fairway Market Grass-Fed milk designed to clearly convey the Grass-Fed benefit and organic, and high quality of the milk.

The new Grass-Fed Milk design is part of a larger branding effort by Nancy Frame Design to refresh Fairway Market’s private brand of premium and organic foods. The design system delivers a visual punch on the shelf across categories inferring purity, value and the Fairway exuberant experience, where “taste is first”, shopping is an adventure and eating is a celebration.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.