Avo Great Easter With Waitrose

As the United Kingdom’s love affair with avocados continues, British grocer Waitrose has revealed a fabulous Easter egg for 2018. With its dark chocolate shell, white chocolate with natural green coloring and cocoa dusted ‘stone'(pit), the egg-citing chocolate egg looks just like the real thing.

The shell and stone(pit) are Belgian chocolate (made with 70% cocoa), while the white chocolate middle uses natural coloring to imitate the green flesh of the fruit. Despite looking just like a giant avocado, chocoholics can rest-assured that the egg is made using 100% chocolate, with no avocado flavoring – it tastes like chocolate, not avocado! 

Kate Kind, Waitrose Product Developer, said: “Inspired by the continued trend for all things avocado, we wanted to create a fun addition to our Easter range and are really excited about the launch of our new Easter egg. If you’re an ‘avo-lover’ with a sweet tooth, this unique twist on the classic egg makes the perfect Easter treat and will provide a fun talking point among family and friends this season.”

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.