Trader Joe’s Brews Select Harvest Curated Coffee From Guatemala & India

Trader Joe’s Select Harvest Curated Coffee series is a 50/50 Blend of premium, whole-bean coffees from two distinct, and prestigious coffee-growing regions of the world—selected, and roasted to complement one another. This particular blend contains beans from Huehuetenango, Guatemala, and Chikkamagaluru, Karnataka, India.

Huehuetenango [way-weh-ten-AHN-goh] is a region in the western highlands of Guatemala. Guatemala produces some of the world’s finest beans, and this part of the country is where some of Guatemala’s finest are grown.

The Guatemalan beans in this blend are Strictly Hard Beans (SHB) cultivated in non-volcanic soil at above 1350m (4429 ft.), and known for their consistent, flavorful taste. Trader Joe’s Canadian roaster gives them a light-medium roast that produces a full-bodied, balanced cup with sweet acidity and a complex of flavors—including notes of chocolate, citrus, and other fruits (strawberry, plum), ending clean with a nice aftertaste.

Karnataka, a state in southern India, is where the majority of India’s coffee is grown today. And, the Chikkamagaluru district, found within this state, is the origin-point for all coffee growing in India. Several single estates located at an altitude between 1000m-1600m (3280 ft.-5249 ft.) grow the AA (larger than average) beans in this blend. Trader Joe’s roaster gives them a medium roast, which yields a clean cup with a heavy body and mild-to-good acidity. It’s aromatic with a buttery texture and notes of roasted nuts and subtle earthy undertones.

When combined, these two premium coffees complement each other and highlight their best characteristics to deliver a full-bodied cup that’s exquisitely well-balanced.

Customers can experience this Guatemalan/Indian Estate AAiteration of Trader Joe’s Select Harvest Curated Coffee in a 13-ounce, nitrogen-flushed can for $7.99, while supplies last.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.