Minneapolis based big box Target just announced that it is introducing an exciting new way to shop for baby clothes. Cat & Jack, the trendy kids’ clothing private brand in Target is now offering a clothing subscription box for babies. Every special delivery will contain a surprise mix of bodysuits, leggings, rompers and more, as well as an additional gift.

Available in limited quantities while supplies last, guests can order as a quarterly subscription or as a single order. The clothing box includes six to seven adorable Cat & Jack items—handpicked by our very own Target designers—delivered straight to guests.  The box is available as a one-time purchase for $40, or a subscription, with a 5% discount. The boxes come in two variations: a Girls’ Baby Outfit Box and a Boys’ Baby Outfit Box.

“Get ready for a little bit of everything,” reads the box’s description. “Our designers curated their favorite items of the season, making it super easy to style your little sweetie. . . Enjoy this special collection and consider reusing the box for storing baby clothes, diapers, and even those memorable keepsakes.”

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.