Private Label management (PLM) software company Trace One and standards organization BRC Global Standards have expanded their strategic partnership to create a new retail collaboration network. The network combines BRC Global Standards’ 26,000+ customers, including suppliers, retailers, certification bodies and auditors from 130 countries, with Trace One’s 20,000+ global customer base. By combining the power of both established networks into one platform, it will allow customers to take advantage of identifying trusted partners and products, conducting audits, centralizing and sharing key documentation and managing both compliance and risk.

“BRC Global Standards is a highly trusted brand, and we are proud to evolve our relationship into a strategic partnership,” said Christophe Vanackere, CEO at Trace One.  “Trace One customers will benefit from an increased network of potential trusted partners as well as new solution capabilities in the areas of auditing and compliance.”

BRC Global Standards customers will have access to a market leading solution which will enable them to improve compliance, conduct supplier approvals, execute mobile audits, and manage risk. In addition, they can also leverage Trace One Insight to take advantage of actionable intelligence in key business areas, enabling them to identify opportunities to improve brand and consumer protection.

“As part of our growth strategy, we want to provide our customers with market-leading solutions across the supply chain,” said Mark Proctor, CEO at BRC Global Standards. “Partnering with Trace One enables us to provide a platform that our global customers can use to manage compliance and protect their brands. Through Trace One we can offer our customers an enhanced service that will significantly help to understand the supply chain. The insight and data collection across multiple sources will be a real step forward.”

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.