Take a look at this new private brand package design for LENTA one of Russia’s largest retail chains coffee. Agency Wellhead leveraged the power of the human face in their compelling design. The “edible” chocolate background with the bright blocks of color and compelling female portrait help to identify quickly the product type. Everything is harmonious – the color block supplements the color of the headdress. The coffee beans harmoniously seamlessly integrate into the design, delivering appetizing category cues.