Late last year Seattle based online giant Amazon introduced an exclusive brand of over-the-counter health products called Basic Care. The brand is a registered trademark of the world’s largest manufacturer of store-brand over-the-counter medicines Perrigo who has been selling its OTC products on Amazon for years under its Good Sense brand. The new brand includes 60 products ranging from ibuprofen to hair regrowth treatment.
According to the brand page on the Amazon website:
Basic Care medicines are anything but basic. In fact, they are basically everything you expect from name brands – except the branding.
Basic Care medicine, available exclusively on Amazon, is manufactured under the U.S. Food and Drug Administration’s (FDA) oversight, with the strictest quality assurance standards.
Everyone should have their basic health care needs met, without having to pay extras like expensive marketing. Basic Care: it’s transparent. It’s authentic. And, it’s basic. In a good way.
If history is any indicator of where this will go the move sounds remarkably similar to the agreement between Perrigo and Walmart which created Equate.