Meijer Offers Private Brand Meal Inspirations

One of the challenges that many home cooks find draining is the time that goes into prepping for a meal. While testing new soup recipes, the chefs at the midwest big-box retailer Meijer realized that there was an opportunity to cut time away from dicing vegetables.

Meijer’s new private brand Meal Inspirations draw on the culinary skill of creating a classic mirepoix, defined as a flavorful mixture of diced vegetables and seasonings. Plus, Meal Inspiration kits are designed to inspire home cooks to create their own unique recipes.

Each of the four new Meal Inspiration kits offers three recipes included on the peel-away label. The recipes call for minimal additional ingredients and each recipe is ready in under 40 minutes with no chopping of vegetables.

Southwest Blend – This is a blend of black beans, chick peas, sweet corn, diced tomatoes, peppers and onions. This is a great base for any Southwestern or Mexican-inspired dish. Recipe to try: Southwest Avocado Veggie Sliders

Asparagus & Mushroom – Asparagus’ bright vegetal taste complements the earthiness of mushrooms. Together they create a powerful umami flavor combination. Recipe to try: Creamy Mushroom & Asparagus Gnocchi

Ham & Vegetable – If you’re craving something a little heartier like potatoes au gratin, this flavorful diced mix of ham, onions, and green, yellow, and red peppers will add a savory punch. Recipe to try: Cheesy New Potato & Ham Au Gratin

Rosemary Vegetable – This combination of rosemary sprigs, diced carrots, celery and onions makes a great flavor base for an oven-roasted meal, such as a beef roast or braised chicken. Recipe to try: Roast Beef Sirloin & Red Wine Sauce

Meijer also introduced four new vegetable kits called “Roasters” that are perfect for roasting. Each kit has cooking instructions and all ingredients are included to prepare. The customer simply needs to add olive oil and roast.

  • Young Potatoes with Scallions & Mushrooms
  • Chimichurri Sweet Potatoes & Cauliflower
  • Herb Roasted New Potatoes with Bacon
  • Mediterranean Style Green Beans
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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.