Following the success of kefir drinks, which were introduced to UK retailer Waitrose’s shelves last year, the grocer announced the arrival of a new private brand range of Kefir-Quark pots to keep up with consumer demand for kefir. Kefir is a cultured, fermented milk drink. It is similar to yogurt – but a drink, with a tart, sour taste. Quark is a high-protein fresh cheese, often used to replace higher fat cheeses, yogurt or cream.

Available in two flavors – Original and Cranberry & Chai – the pots offer a unique combination of kefir and quark. Each 150g pot boasts 18g protein, just 3.5g of sugar, 0.6g of fat and contains live bacteria.

The new range is perfect for health-conscious customers seeking an easy breakfast or snack.

Melissa Spiro, yogurt buyer at Waitrose, said: “The increasing number of health-conscious consumers and growing popularity of kefir and quark means we’ve been able to introduce new and exciting products onto our shelves.”

Bio-tiful Kefir-Quark pots are available in Waitrose branches nationwide. Original priced £1.69 (150g) and Cranberry & Chai priced £1.99 (150g).

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.