Following the success of kefir drinks, which were introduced to UK retailer Waitrose’s shelves last year, the grocer announced the arrival of a new private brand range of Kefir-Quark pots to keep up with consumer demand for kefir. Kefir is a cultured, fermented milk drink. It is similar to yogurt – but a drink, with a tart, sour taste. Quark is a high-protein fresh cheese, often used to replace higher fat cheeses, yogurt or cream.
Available in two flavors – Original and Cranberry & Chai – the pots offer a unique combination of kefir and quark. Each 150g pot boasts 18g protein, just 3.5g of sugar, 0.6g of fat and contains live bacteria.
The new range is perfect for health-conscious customers seeking an easy breakfast or snack.
Melissa Spiro, yogurt buyer at Waitrose, said: “The increasing number of health-conscious consumers and growing popularity of kefir and quark means we’ve been able to introduce new and exciting products onto our shelves.”
Bio-tiful Kefir-Quark pots are available in Waitrose branches nationwide. Original priced £1.69 (150g) and Cranberry & Chai priced £1.99 (150g).