Peapod Expands Meal Kit Line

Peapod, the Ahold Delhaize owned online grocery business in the U.S., announced last week the expansion of its popular meal kit line to include six new recipes. Peapod began offering meal kits in 2014 as one of the first retailers to combine the convenience of meal kits with online grocery delivery. The expansion comes as the retailer is seeing a 104% increase in new customer purchases year over year, with the meal kits receiving an average rating of 4.4 out of 5 stars.

“We know that our customers enjoy a home-cooked meal but also value shortcuts to help simplify the cooking process,” said Spencer Baird, Peapod Senior Vice President of Merchandising. “In fact, according to a recent survey we conducted, ready-to-serve and cook mixes are the most valued shortcut among home cooks with nearly one-third of adults planning to purchase a meal kit in 2018. By shopping on Peapod, you can complete your weekly grocery shop with all of the essentials and add in a meal kit for a busy weekday night.”

Each kit contains pre-measured, pre-cut and pre-washed fresh ingredients for a home-cooked meal without all of the prep time. All of the kits are affordably priced – many are less than $5 per serving – and range from two to six servings. Peapod’s delivery model also allows it to use significantly less packaging compared to other meal kit providers, eliminating ice packs or other insulation.

The new kits include three recipes co-branded with old-school packaged goods companies Campbell’s, Kraft Heinz and Barilla, and three recipes from Peapod using popular private brands and fresh, seasonal ingredients.

  • Miso-Sriracha Salmon with Noodles by Campbell’s®
  • Harvest Chicken Alfredo Baked Ziti by Kraft Heinz®
  • Barilla Ready Pasta Gemelli with Chicken and Broccoli
  • Steak Chimichurri by Peapod
  • Mustard Glazed Pork Tenderloin with Baby Carrots & Sweet Potatoes by Peapod
  • Penne Basil Chicken with Spinach & Artichoke hearts by Peapod

 

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.