PB CAREERS: The Home Depot – Manager Brand Development

\"\"PB CAREERS: The Home Depot – Manager Brand Development

Brand: The Home Depot
Location: Atlanta, GA
Job Type: Corporate/Other
Category: Marketing
Job ID: 112942
Store ID:

The primary responsibility is to build equity in in The Home Depot s Private Brand Portfolio. In addition, this position supports Private Brand growth strategies through all marketing vehicles and business resources representing millions of dollars in Home Depot sales.

The Manager – Brand Development is responsible for:

  • Ensuring consistent execution of brand standards through all consumer touch points (brand strategy, product requirements, communication guidelines and packaging standards) in partnership with the Sr. Manager – Brand Development.
  • Leading cross-functional teams to implement these plans across the business.
  • A significant component of the Brand Development Manager’s job will be to create and implement institutional processes that drive more effective control and execution of Home Depot’s private brands.
  • Developing and implementing brand/category specific marketing plans.
  • The brand development manager will also serve as a marketing strategy consultant, helping to formulate the company’s strategies for seasonal events and merchandising initiatives.


30%- Work with Product Development and Engineering teams to develop category-level product requirements appropriate to brand positioning. Drive competitive benchmarking and consumer research as appropriate. Coordinate with international teams to ensure consistent global application of brand strategy and product requirements.

30%- Lead the development of Brand Guides for the applicable brand, partnering with Sr. Manager – Brand Development for alignment. Develop integrated marketing plans (Internal & External). Lead project initiatives across all elements of the marketing mix, interacting with and managing/influencing other functions within THD

20%- Apply learnings from consumer insights to support private brand business growth. Participate in store walks and other data gathering opportunities to develop category knowledge and competitive intelligence.Explore and Apply Learning from Star Ratings Analysis Explore growth opportunities based on analytics

20%- Partner with PDMs and merchants to complete key business analyses including marketplace/business conditions, share trends, competitive assessment, packaging, promotional evaluation, product assortment, SKU rationalization, pricing/sizing analysis, and market research analysis and implications.

This role reports to the Sr Manager of Brand Development.

This position has no direct reports.

Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Typically requires overnight travel less than 10% of the time.


  • Must be eighteen years of age or older.
  • Must be legally permitted to work in the United States.

Education Required:
The knowledge, skills and abilities typically acquired through the completion of a bachelor’s degree program or equivalent degree in a field of study related to the job.

Years of Relevant Work Experience: 7 years

Physical Requirements:
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions, there may be a need to move or lift light articles.

Preferred Qualifications:

  • 5 Years classical brand management experience
  • MBA
  • Agency/consultant experience
  • Start-up experience; corporate experience
  • Retail or home improvement industry experience

This information indicates the general nature and level of work performed by associates in this role. It is not designed to contain a comprehensive inventory of all duties, responsibilities, and qualifications required of associates assigned to this role. This description supersedes any previous or undated descriptions for this role. Management has the right to add or change the duties of the position at any time.

Knowledge, Skills, Abilities, and Competencies:

  • Leadership, strategic thinking, initiative and follow-through, conflict resolution
  • Project management, priority setting, people management, analysis, budget management
  • Management of cross-functional teams, effective written and verbal communication


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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.