New parents have enough on their minds – The days of secret factories producing inferior products for second-rate private labels are rapidly ending. If you are not convinced take a look at this compelling story from Walmart and NicePak the manufacture of their our Parent’s Choice private brand cotton baby wipes. It presents an open and honest transparent story that leverages the manufactures strengths to sell the private brand. The story presented on the Walmart blog “Walmart Today” clearly spells out the advantages.
“We trust the NicePak factory in Jonesboro, Arkansas, to create the best product possible. They don’t take shortcuts, so moms and dads who use Parent’s Choice cotton wipes can expect excellent care for their baby, every time.”