Trader Joe’s Creative David Ziegler-Voll Joins Marketing by Design

    This week Boston, Massachusetts based branding and package design agency Marketing by Designannounced the addition of David Ziegler-Voll to their team as Creative Director. In this role, he will be responsible for creating ground-breaking private brand strategy and design.

    “David epitomizes our creative approach, with a strong combination of curiosity and design innovation,” says Maria Dubuc, Managing Director, Marketing by Design. “We tell unique stories for each of our clients, and he has experience creating brands that resonate with consumers.”

    Ziegler-Voll comes to Marketing by Design following ten years at Trader Joe’s, where he served in a creative director role, and was the senior influencer of Trader Joe’s product and package design. While there, he was responsible for creating some of their most iconic packaging, ensuring it married the brand’s strategic goals with each item’s category-specific needs. His work has been showcased on PopSugar and Refinery29. David has also served as a judge of The Vertex Awards.

    “I’ve been lucky enough to have roles that allowed me to learn all the aspects of private brand marketing, from design trend research, to copyrighting, to my love, design,” says Ziegler-Voll. “That combination of skills, combined with an entrepreneurial spirit, has made it possible for me to adapt my talents to solve just about any creative problem thrown my way. I’m passionate about creating private brands that tell compelling stories.”

    When not competing in triathlons, Ziegler-Voll donates time as an apparel layout designer and web designer for Forest Hills Runners, a local non-profit community running club. “His enthusiasm for private brand, artistic abilities and experience in packaging, print, web and television make him a welcome addition to Marketing by Design,” says Dubuc.

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    Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.