Amazon To Invest $25m On Super Bowl Commercials

Have you seen the Super Bowl commercial from retail behemoth Amazon? Featuring Amazons ever-present private brand digital assistant Alexa, CEO Jeff Bezos, Grammy nominee Cardi B, incendiary celebrity chef Gordon Ramsay, Pitch Perfect Actress Rebel Wilson, and Sir Anthony Hopkins, it explores a world where Alexa has lost her voice, and celebrities fill-in for her. The 90-second ad will run in the 4th quarter during the game.

The retailer will run at least two and half minutes of commercials in NBC’s Super Bowl LII broadcast on Sunday, February 4. the combined spots would be worth over $25 million. The second spot 60-second will be for the new Amazon Studios (private brand) show, Tom Clancy’s Jack Ryan.

Previous articleH-E-B Debuts Super Bowl Commercial 2018
Next articleAmazon Revenue Q4 Surges to $60.5b & Private Brand is Important
Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.