Have you seen the Super Bowl commercial from retail behemoth Amazon? Featuring Amazons ever-present private brand digital assistant Alexa, CEO Jeff Bezos, Grammy nominee Cardi B, incendiary celebrity chef Gordon Ramsay, Pitch Perfect Actress Rebel Wilson, and Sir Anthony Hopkins, it explores a world where Alexa has lost her voice, and celebrities fill-in for her. The 90-second ad will run in the 4th quarter during the game.
The retailer will run at least two and half minutes of commercials in NBC’s Super Bowl LII broadcast on Sunday, February 4. the combined spots would be worth over $25 million. The second spot 60-second will be for the new Amazon Studios (private brand) show, Tom Clancy’s Jack Ryan.