Texas grocer H-E-B revealed its 2018 Super Bowl commercial on Saturday that follows a pair of H-E-B employees across the state in their search for the best products in Texas. Texas rapper Cowboy Troy raps throughout the commercial, mentioning the various products H-E-B employees are on the hunt for.
The commercial kicks off H-E-B’s fifth annual Primo Picks Quest for Texas’ Best contest where the public can nominate their favorite Texas-made products for consideration to hit H-E-B shelves as a new private brand product.
For the fifth year in a row, H‑E‑B is conducting the contest to support the products and creations that have their roots in Texas.
The retailer is asking businesses to submit foods or beverage products between February 4 and March 18. H‑E‑B will review the entries, and four businesses will be selected and receive the title of Texas Best and prizes up to $25,000.